The theme of the paper "Social responsibility of marketing" was first explained through an overview of marketing itself as a discipline, ethics as a science, and social responsibility as a business concept. The same concepts are describeddescribed theoretically, and their development is shown through an overview of the works of authors relevant to those areas. At the end, the topic itself is presented through real business cases from practice. Through the first part of the work, the author provides an insight into the concept of marketing and an overview of what marketing has become today and how it was shaped by the market. The first part continues with an overview of marketing versions that are related to the concept of socially responsible marketing, and serve for a better understanding of the topic. For a better understanding of the topic, it was very important to explain ethics as a science that can represent a challenge in the creation of marketing activities. The author approaches the core of the work by describing socially responsible business and highlighting its challenges and benefits of implementation. The last part of the paper, which talks about the very core of the topic, is also a practical part in which real cases selected from business practice are described. Socially responsible marketing is not a one-time initiative, but a concept that ensures long-term benefits for all of us.