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master's thesis
Utjecaj društveno odgovornog poslovanja na poslovni ugled
2023. urn:nbn:hr:137:258871
Dregarić, Veronika
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Dregarić, V. (2023). Utjecaj društveno odgovornog poslovanja na poslovni ugled (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:258871

Dregarić, Veronika. "Utjecaj društveno odgovornog poslovanja na poslovni ugled." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:258871

Dregarić, Veronika. "Utjecaj društveno odgovornog poslovanja na poslovni ugled." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:258871

Dregarić, V. (2023). 'Utjecaj društveno odgovornog poslovanja na poslovni ugled', Master's thesis, University of Pula, accessed 24 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:258871

Dregarić V. Utjecaj društveno odgovornog poslovanja na poslovni ugled [Master's thesis]. Pula: University of Pula; 2023 [cited 2025 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:258871

V. Dregarić, "Utjecaj društveno odgovornog poslovanja na poslovni ugled", Master's thesis, University of Pula, Pula, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:137:258871

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Metadata
TitleUtjecaj društveno odgovornog poslovanja na poslovni ugled
Title (english)The impact of socially responsible business on business reputation
AuthorVeronika Dregarić
MentorKristina Afrić Rakitovac (mentor)
Committee memberLela Tijanić (predsjednik povjerenstva)
Committee memberKristina Afrić Rakitovac (član povjerenstva)
Committee memberInes Kersan-Škabić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2023-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Do pojave društveno odgovornog poslovanja dolazi nakon što se poduzeća nisu odgovorno odnosila prema svojim zaposlenicima. Osim toga bitan je problem koji se javio u svijetu i neodgovoran odnos organizacija prema zaštiti okoliša. Društveno odgovorno poslovanje se u posljednje vrijeme uredilo pomoću raznih zakonodavnih okvira, no još uvijek ima dovoljno mjesta za poboljšavanje situacije. Organizacije danas sve više primjenjuju načela društveno odgovornog poslovanja s ciljem zadržavanja... More konkurentske prednosti i financijskog rasta. Kao primjer organizacije koja pažnju posvećuje kupcima možemo spomenuti i Namještaj Mima d.o.o., poduzeće koje posluje prema načelima DOP-a, a samim time i brine o zaposlenicima, okolišu, lokalnoj zajednici i društvu. Zahvaljujući poslovanju u skladu društveno odgovornim poslovanjem Namještaj Mima ima svake godine sve veći profit te jača svoju konkurentnost na tržištu, a njen brend poznaje sve prepoznatljiviji. Zaključno možemo reći da Namještaj Mima posluje prema načelima društveno odgovornog poslovanja zbog čega ubire brojne benefite. Less
Abstract (english)
Corporate social responsibility (CSR) emerged after companies did not treat their employees responsibly. In addition, the irresponsible attitude of organizations towards environmental protection is an important problem in the world. Socially responsible business has recently been regulated through various legislative frameworks, but there is still plenty of room for improvement. Today, organizations increasingly apply the principles of socially responsible business with the aim of... More maintaining competitive advantage and financial growth. The research elaborates on the implementation of CSR in the company Nameštaj Mima d.o.o. Pula (Namještaj Mima is a company that operates according to the principles of CSR and therefore cares about employees, the environment, the local community, and society. Thanks to operations in accordance with socially responsible business, Namještaj Mima has an increasing profit every year and strengthens its competitiveness in the market, and its brand is becoming more and more recognizable. In conclusion, we can say that Namještaj Mima operates according to the principles of socially responsible business, which is why it reaps numerous benefits. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:258871
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Management and Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-06 11:32:06
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