Title Uloga društvenih mreža u suvremenom poslovanju Title (english) Social networks in modern business Author Ela Kupres Đorđević Mentor Vanja Bevanda (mentor)Committee member Giorgio Sinković (predsjednik povjerenstva)Committee member Vanja Bevanda (član povjerenstva)Committee member Goran Matošević (član povjerenstva)Granter University of Pula Defense date and country 2016-08-31, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Tema ovog završnog rada je uloga društvenih mreža u suvremenom poslovanju. Kao literatura za obrađeni materijal korištene su web stranice i stručna literatura. Tema rada razrađena je kroz sedam glavnih poglavlja, zaključno sa zaključkom. Poglavlja su razrađena prema važnosti, počevši s uvodom koji općenito opisuje društvene mreže kao aktualan pojam današnjice, metode prikupljanja i analize podataka koji su bili potrebni za izradu završnog rada, cilj i hipotezu. Nadalje, obrađen je pojam Web 2.
... More 0 i njegov utjecaj na suvremeno poslovanje, kako bih pobliže upoznala čitatelje s najnovijim tehnologijama koje čine samu srž društvenih mreža, ali i današnje informacijske tehnologije. Budući se u tom poglavlju spominje suvremeno poslovanje, koje predstavlja jednu od najbitnijih točaka ovog završnog rada, u narednom poglavlju razradila sam pojam suvremenog poslovanja, njegove karakteristike, društvene mreže kao glavne pokretače razvoja suvremenog poslovanja, odnos pojedinca unutar tvrtke i društvenih mreža, te privatne društvene mreže. Poglavlje koje dalje slijedi, logično se nadovezuje na poglavlje prije, a u njemu je navedeno šest najpopularnijih društvenih mreža (Facebook, Twitter, LinkedIn, Google +, Pinterest i Tumblr), uključujući njihov nastanak, rast i razvoj, te u konačnici, registraciju. Zaokruženo s poglavljima prije, obradila sam centralno poglavlje završnog rada, a to je prijatelji na poslovnim mrežama – odnos zaposlenik – šef, u kojem se obrađuju teme poput društvenih mreža u poslovnom okruženju, kako navedene društvene mreže utječu na suvremeno poslovanje tvrtke, te metode i tehnike analize društvenih mreža. Zaključno sa svim obrađenim materijalom, pri kraju rada, navodim vlastiti zaključak i mišljenje o obrađenoj temi. Less Abstract (english) The theme of this paper is the role of social networks in the modern business. Web sites and literature pertaining to the theme were used as references. The theme of this paper is developed through seven main chapters ending with a conclusion. Chapters are organized according to importance, starting with an introduction, which generally decsribes the social networks as a current term of today, methods of data collection and analysis that were required to produce the paper, the goal and the
... More hypothesis. Furthermore, I processed the concept of Web 2. 0 and its impact on business, in order to more closely familiarize the readers with the latest technologies that make up the very core of social networks, but also today's informational techology. Because this chapter mentions contemporary business, which is one of the most important points of this thesis, in the next chapter I developed the concept of modern business, its features, social networks as the main drivers of the development of modern business, the relationship of individuals within the company and social networks, as well as private social networks. The chapter that follows logically builds on the chapter before, and it quotes the six most popular social networks (Facebook, Twitter, LinkedIn, Google +, Pinterest and Tumblr), including their foundation, growth and development, and finally, their registration. Rounded with previous chapters, I dealt with the central section of the dissertation, friends on corporate networks – the employee – employer relationship, which covers topics such as social networks in the business enviroment, and also how social networks affect business companies, as well as methods and analysis techniques of social networks. Finally, with all the processed material, I stated my own conclusion and opinion on the treated matter. Less Keywords
društvene mreže
web 2. 0
suvremeno poslovanje
odnos društvenih mreža s tvrtkama i pojedincima
Keywords (english)
social networking
Web 2. 0
modern business
relationship between social networks
companies and individuals
Language croatian URN:NBN urn:nbn:hr:137:229646 Study programme Title: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2016-10-17 11:41:58
