Integrated marketing communication plays a crucial role in modern event marketing, especially in industries such as tourism and hospitality. This form of communication enables companies to create consistent and targeted promotion across various channels, thereby strengthening emotional connections with consumers, increasing loyalty, and enhancing brand awareness. Promohotel, an international fair for food, beverages, and tourism equipment, represents a successful example of the application of IMC in the promotion of events. This thesis provides a detailed analysis of the role of integrated marketing communication in event marketing, with a particular focus on various elements of the promotional mix, including advertising, public relations, direct marketing, and sales promotion, and how their coordination contributes to the success of the fair. Studio 053 d.o.o., as the organizer of the event, uses an integrated approach to ensure maximum visibility, growth, and the continuous success of the fair, attracting a large number of exhibitors and visitors. The paper demonstrates how the proper application of IMC in promoting the fair allows for consistent communication with different target groups and explains how an integrated approach to marketing activities can result in a successful and internationally recognized event.