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undergraduate thesis
Analiza oglašivačkih poruka hrvatskih banaka upućenih djeci
2016. urn:nbn:hr:137:822070
Grbić, Neda
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Grbić, N. (2016). Analiza oglašivačkih poruka hrvatskih banaka upućenih djeci (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:822070

Grbić, Neda. "Analiza oglašivačkih poruka hrvatskih banaka upućenih djeci." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:822070

Grbić, Neda. "Analiza oglašivačkih poruka hrvatskih banaka upućenih djeci." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:822070

Grbić, N. (2016). 'Analiza oglašivačkih poruka hrvatskih banaka upućenih djeci', Undergraduate thesis, University of Pula, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:822070

Grbić N. Analiza oglašivačkih poruka hrvatskih banaka upućenih djeci [Undergraduate thesis]. Pula: University of Pula; 2016 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:822070

N. Grbić, "Analiza oglašivačkih poruka hrvatskih banaka upućenih djeci", Undergraduate thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:822070

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Metadata
TitleAnaliza oglašivačkih poruka hrvatskih banaka upućenih djeci
Title (english)Analysis of advertising messages addressed to children of croatian banks
AuthorNeda Grbić
MentorDražen Alerić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberLenko Uravić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Komunikacija je dio svakodnevnog života ljudi. Ona predstavlja proces razmjene informacija, misli, ideja. Nadalje, integrirana marketinška komunikacija, je zapravo razvoj novih, različitih oblika komunikacije s potrošačima. Tema rada je Analiza oglašivačkih poruka hrvatskih banaka upućenih djeci. Uz analizu oglasa o dječjoj štednji, provedeno je istraživanje kako bi se dobilo mišljenje roditelja o oglasima namjenjenim djeci. Relativno mali uzorak ponekad može utjecati na rezultate. No u ovom... More slučaju nije, jer je ispunjen cilj istraživanja. Less
Abstract (english)
Communication is part of the daily lives of people. It is a process of exchanging information, thoughts, ideas. Further, integrated marketing communication is actually the development of new, different forms of communication with consumers. Analysis of advertising messages addressed to children of Croatian banks is a subject of this labour. The goal of the research was to found out what parents think about advertising messages addressed to children. Small model sometimes can affect on the... More results. But in this case goal was filled. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:822070
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Finance
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-02-08 15:06:47
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