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master's thesis
Analiza društvenih mreža
2016. urn:nbn:hr:137:238598
Kljajić, Mario
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Kljajić, M. (2016). Analiza društvenih mreža (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:238598

Kljajić, Mario. "Analiza društvenih mreža." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:238598

Kljajić, Mario. "Analiza društvenih mreža." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:238598

Kljajić, M. (2016). 'Analiza društvenih mreža', Master's thesis, University of Pula, accessed 16 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:238598

Kljajić M. Analiza društvenih mreža [Master's thesis]. Pula: University of Pula; 2016 [cited 2024 December 16] Available at: https://urn.nsk.hr/urn:nbn:hr:137:238598

M. Kljajić, "Analiza društvenih mreža", Master's thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:238598

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Metadata
TitleAnaliza društvenih mreža
Title (english)Social Network Analysis
AuthorMario Kljajić
MentorVanja Bevanda (mentor)
Committee memberDanijela Rabar (predsjednik povjerenstva)
Committee memberVanja Bevanda (član povjerenstva)
Committee memberGoran Matošević (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Information Systems and Information Science
Abstract
Društvene mreže su mreže u kojima su čvorovi grafa ljudi ili ponekad grupe ljudi, dok bridovi predstavljaju neku formu socijalne interakcije između tih ljudi, kao što je prijateljstvo. Društvene mreže olakšavaju upoznavanje novih osoba ali ujedno i održavanje veza sa osobama koje žive na udaljenim lokacijama. Društvenim mrežama mogu se grupirati osobe sa zajedničkim interesima. Social media marketing ( ili marketing na društvenim mrežama) ima za cilj kreirati sadržaj koji će korisnici dijeliti na svojim društvenim mrežama te tako proširiti doseg do potencijalnih kupaca.
Abstract (english)
With social network it is much easier to meet new person , but also to maintain relationship with friends from another country. In a social network, a person is considered a node or vertex, and a relationship between people is a link or edge as a friendship on Facebook. Marketers create content to attract the attention of potential buyers through social media tools and platforms. They also try to have the created content shared all over the Internet.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:238598
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Financial Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-02-09 11:42:04