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master's thesis
Istraživanje imidža grada Rovinja
2017. urn:nbn:hr:137:456906
Popović Bana, Tijana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Popović Bana, T. (2017). Istraživanje imidža grada Rovinja (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:456906

Popović Bana, Tijana. "Istraživanje imidža grada Rovinja." Master's thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:456906

Popović Bana, Tijana. "Istraživanje imidža grada Rovinja." Master's thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:456906

Popović Bana, T. (2017). 'Istraživanje imidža grada Rovinja', Master's thesis, University of Pula, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:456906

Popović Bana T. Istraživanje imidža grada Rovinja [Master's thesis]. Pula: University of Pula; 2017 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:137:456906

T. Popović Bana, "Istraživanje imidža grada Rovinja", Master's thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:456906

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Metadata
TitleIstraživanje imidža grada Rovinja
Title (english)The survey image of the city of Rovinj
AuthorTijana Popović Bana
MentorDragan Benazić (mentor)
Committee memberDražen Alerić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-02-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Istraživanje imidža destinacije postaje jedno od važnih područja istraživanja u turizmu. U današnje vrijeme kada svi gradovi postaju međusobno konkurenti u privlačenju resursa, jedna od vodećih strategija postaje njihov prepoznatljiv imidž. Samo gradovi koji ispunjavaju očekivanja i zahtjeve svojih stanovnika, poduzeća i investitora stvaraju pozitivnu sliku u očima javnosti i stječu preduvjete za poboljšanje svojih aktivnosti. Imidž jednog grada oslikava veliki broj elemenata, a to su... More gospodarski, kulturni, povijesni razvoj, položaj i stanovnici. U prvom dijelu ovog rada je objašnjen pojam samog imidža i imidža grada, čimbenici koji utječu na imidž, a u drugom dijelu su prikazani osnovni podaci grada Rovinja te anketa kojom se istražuje kako stanovnici grada Rovinja ocjenjuju imidž svog grada, tj. da li smatraju da je Rovinj idealan grad za život ili samo za turiste koji privremeno borave u gradu. Less
Abstract (english)
The study of the destinations' image is becoming one of the important areas of research and tourism. Nowadays, when all cities are beginning to be mutual competitors in attracting resources, one of the leading strategies that arose is their distinctive image. Only cities that meet the expectations and demands of its citizens, businesses and investors create a positive image in the eyes of the public and acquire the prerequisites for improving their activities. The image of a city is... More formed by a large number of different elements, such as economic, cultural and historical development, position and residents. The first part of this paper explains the meaning of the image itself, the image of the city and factors affecting the image, while the second part presents the basic information of Rovinj. All collected information are presented within the survey which examines how the residents of Rovinj evaluate the image of their city and if they find that Rovinj is an ideal place to live or just for tourists who are temporarily residing in the city. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:456906
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Management and Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-04-12 13:09:09
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