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undergraduate thesis
Temeljni principi oglašavanja na društvenim mrežama
2017. urn:nbn:hr:137:817848
Štaba, Linda
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Štaba, L. (2017). Temeljni principi oglašavanja na društvenim mrežama (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:817848

Štaba, Linda. "Temeljni principi oglašavanja na društvenim mrežama." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:817848

Štaba, Linda. "Temeljni principi oglašavanja na društvenim mrežama." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:817848

Štaba, L. (2017). 'Temeljni principi oglašavanja na društvenim mrežama', Undergraduate thesis, University of Pula, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:817848

Štaba L. Temeljni principi oglašavanja na društvenim mrežama [Undergraduate thesis]. Pula: University of Pula; 2017 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:137:817848

L. Štaba, "Temeljni principi oglašavanja na društvenim mrežama", Undergraduate thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:817848

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Metadata
TitleTemeljni principi oglašavanja na društvenim mrežama
Title (english)The fundamental principles of advertising on social network
AuthorLinda Štaba
MentorVanja Bevanda (mentor)
Committee memberDražen Alerić (predsjednik povjerenstva)
Committee memberVanja Bevanda (član povjerenstva)
Committee memberGoran Matošević (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-02-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Društvene mreže promijenile su način na koji promatramo svijet oko nas. U današnje vrijeme sve više korisnika aktivno komunicira sa drugim korisnicima te također sudjeluju u kreiranju i djeljenju sadržaja jedni s drugima, povezani su preko različitih društvenih mreža koje im omogućavaju da dođu do bilo kakvih informacija u bilo kojem trenutku. Veliku ulogu u tome ima oglašavanje jer mnoge tvrtke postaju uspješnije na način da imaju svoju web stranicu ili profil na društvenim mrežama, a naravno... More cilj svake tvrtke je da bude prisutna na digitalnim platformama kao što su Facebook ili Twitter te da na taj način privuče što veći broj korisnika koji će posjetiti stranicu ili će kliknuti na neki oglas. A ono što je korisnicima danas bitno je interakcija, iskrenost i ponuđeni sadržaj koji će im biti koristan i zabavan jer u suprotnom zainteresiranost korisnika pada. Poznavanje i razumijevanje ciljne skupine je ključan faktor pri targetiranju, izradi oglasa i općenitoj komunikaciji na društvenim mrežama. S rastom društvenih mreža raste i konkurencija te ono što je potrebno imati na umu je razviti dobru komunikacijsku strategiju i određeni budžet koji se namjerava uložiti u oglašavanje jer jedino dobrom strategijom i kvalitetnim sadržajem se može opstati na tržištu, a uz mnogo truda u oglašavanje se itekako isplati ulagati. Less
Abstract (english)
Social sites have changed the way we look at the world around us. Nowadays more and more users actively communicate with other users and they are also participating in creating and sharing content with each other, they are connected through different social sites which allows them to get any information at any moment. Biggest role when it comes to that have advertising because many companies are becoming successful for having their own web site or a profile on social sites, and of course goal... More of every company is to be present on digital platforms such as Facebook or Twitter so it could attract as many users that will visit the site or click on some advert. And the thing which is very important for users today is interaction, sincerity, and offered content that will be useful and entertaining to them, otherwise they start losing interest. Knowing and understanding target group is the main factor for targeting, making adverts, and communication on social sites in general. With the growth of social sites the competition is also growing and we need to have in our minds to develop a good communication strategy and specific budget that is intended to be invested in advertising because only with a good strategy and with a good quality content we can survive on the market, and with a lot of effort its always worth to make an investement in advertising on social sites. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:817848
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-04-27 11:24:54
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