The theme of the dissertation is Istrian crafts and folk customs, and a special emphasis on project Istra Inspirit by which it wants to enrich the tourist offer of Istria. Today, folk customs in Istria have significantly changed or are almost completely vanished due to cultural and other influences. However, some have become symbols of the regional identity. It can be said that the rural identity of Istria became recognized by numerous elements, such as the eating and nutrition in the country, folk costumes, mode and skills in the country, way of entertainment and rest in the countryside, folk customs and the like. A worker's life of the inhabitants of Istria and crafts which are practiced was determined by the configuration of the surrounding land. From traditional crafts, that Istria was known, today almost disappeared once crucial activities. Offer Project Istra Inspirit based on interactive staging of Istrian history and legends at authentic locations with the aim of enriching the cultural and tourist offer of Istria. The project as a complex cultural tourism product, aims to create such a tourism product that would become the motive for tourists even out of the season.