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undergraduate thesis
Elementi procesa isporuke vrijednosti kod poduzeća
2017. urn:nbn:hr:137:446785
Pučić, Nina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Pučić, N. (2017). Elementi procesa isporuke vrijednosti kod poduzeća (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:446785

Pučić, Nina. "Elementi procesa isporuke vrijednosti kod poduzeća." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:446785

Pučić, Nina. "Elementi procesa isporuke vrijednosti kod poduzeća." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:446785

Pučić, N. (2017). 'Elementi procesa isporuke vrijednosti kod poduzeća', Undergraduate thesis, University of Pula, accessed 08 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:446785

Pučić N. Elementi procesa isporuke vrijednosti kod poduzeća [Undergraduate thesis]. Pula: University of Pula; 2017 [cited 2025 April 08] Available at: https://urn.nsk.hr/urn:nbn:hr:137:446785

N. Pučić, "Elementi procesa isporuke vrijednosti kod poduzeća", Undergraduate thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:446785

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Metadata
TitleElementi procesa isporuke vrijednosti kod poduzeća
Title (english)Elements of delivery process values in a company
AuthorNina Pučić
MentorAriana Nefat (mentor)
Committee memberLenko Uravić (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-06-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Procesom stvaranja i isporuke vrijednosti poduzeće nastoji da kupci dobiju ono što trebaju i žele. Tvrtka treba biti spretna u upravljanju odnosima s kupcima, upravljanju internim resursima te upravljanju poslovnim partnerima. Prema koncepciji marketinga ključ u postizanju ciljeva vidi se u kreiranju i isporuci superiornih vrijednosti za kupce na odabranom ciljnom tržištu i prenošenje poruke njima učinkovitije od konkurencije. Služeći se strategijom niskih troškova, diferencijacije proizvoda i... More strategijom fokusiranja. Pozitivna vrijednost za kupce rezultat je odabira vrijednosti, pružanja vrijednosti i poruci o vrijednosti. Potrošači ne kupuju proizvod oni kupuju korist. Korist koju pruža proizvod osigurava se njegovim posjedovanjem i korištenjem. Na taj se način ispunjavaju potrebe i želje potrošača što u konačnici dovodi do vrijednosti za potrošače. Na primjeru poduzeća Natura d.o.o. prikazan je način kojim se poduzeće koristi da bi svojim kupcima u konačnici isporučili korist kakvu žele. Less
Abstract (english)
In the process of making and delivering values, a company aims to give to it's buyers what they want and need. Company should be skillfull in managing relations with buyers, managing internal resources, and managing business partners. Defined by conception of marketing, key to fulfilling the goals is shown in creating and delivering superior values to buyers on a chosen market, and delivering the message to them better than the competition. For this, strategy of low cost, product... More diferentiation and focus strategy are used. Positive value for buyers is a result of choosing the values, delivering the values and sending the message about the values. Consumers don't buy the product, they buy value. Value that comes from a product is delivered by it's possession and use. In this way the needs and aspirations of consumers are fullfilled, what evenutally leads to a certain value for consumers. With the example of Natura Ltd, it is shown how can a company deliver to its buyers and consumers value that they want and need. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:446785
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Management and Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-07-20 12:58:49
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