This paper presents the importance of the influence of the past inhabitants of Pula and their remains on the development of tourism and the present day life of the city of Pula. Pula’s forum and all the sights located nearby represent the foundation for the development of cultural tourism in the city of Pula. The aim of the paper is to explore Pula's past and link it with the present in order to portray the progress in the development of the city. This work contributes to the proposals for valorising of the cultural sights of the city of Pula for the development of the city of Pula as a cultural tourist destination. The author wishes to emphasize that Pula possesses a truly untapped potential in terms of sights. The research shows that neither the accommodation capacities, nor the gastronomical and hospitality offer do not follow the potential of the City. Therefore, in order for Pula to become a cultural world-famous tourist destination, it will be necessary to carry out particular investments in accordance with the Tourism Development Strategy of the City of Pula from 2016 to 2020, and subsequently carry out a thorough investigation of the situation at that point in time. The paper is organised into four basic units. The introduction describes the paper’s theme, the goals and the purpose of the research itself. The first part of the paper presents the city of Pula through history. The second part of the paper addresses the title theme and the historical themes’ essence. The third part deals with tourism and the tourist offer in the city of Pula and provides the author’s proposals for cultural tourism as a direction in which tourism should be developed the city of Pula. The fourth part of the paper presents a critical review of the conducted research.