In the modern tourism for making decision it is important to make a business plan that is sustainable long term. A quality business plan stems from an analysis of the market in which the organization is based. Therefore, the research of the tourism market is considered the basis for sustainable business travel organization. Given the specificity of tourism as an interdisciplinary branch of the economy tourism market research differs from traditional market research. The research is provided whit logical operations in order to get an accurate analysis of the market. Tourism is a compound of products and services which we want to achieve customer satisfaction. Tourism market research is carried out in two areas. Quantitative tourism research investigating the elements that can be numerically expressed while qualitative research investigating the quality of service, motivation and satisfaction of patients. Qualitative research requires close cooperation with the respondents and their subjective opinion on the subject of research. In contemporary research are used psychological methods to gave more realistic results. Research requires professional and educated examiners who with psychological methods can detect a true experience of the tourism product. In research quality of a number of organizations are investigating the behavior of their employees. Method 'mystery shopper' checks the compliance of the employees of certain procedures and rules in order to maintain the quality of the organization in which they are employed. Research can be made globally by organizations such as UNWTO, on the national level for example: institute for tourism and at the tourism organizations. In this study the research methods and are given examples of research into practice on a global, national and organizational level.