The subject of the paper is the digital marketing communication of the National Park Brijuni, and the activities of the company for the realization of the same. The main objective of the paper is to analyze the state of digital marketing communication of NP Brijuni. This graduate paper is divided into five chapters with first one intended for introduction to the theme of work. The paper presents the concept of digital marketing, many ways of using the same, and the difference between traditional and digital marketing, which is considered extremely important. Furthermore, changes that have been made in the marketing mix are described in detail, specially the ones that are directly related to digital marketing. In the third part of the paper, a detailed description of digital marketing is made and the main part of the chapter is communication on social networks, thoroughly describing communication on Facebook, Instagram and Twitter. The fourth chapter is devoted entirely to the analysis of the digital marketing activities of the National Park Brijuni. The main areas of digital communication analysis of the National Park Brijuni are the web site and Google Analytics for 2015 and 2016, and social networking on Facebook, Twitter and Instagram. Special attention was also paid to the analysis of some of the activities of the Brijuni Islands, which were implemented in 2015 and 2016, relating to the AdWords campaign and paid advertisement on Facebook and its success.