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undergraduate thesis
Analiza razvoja ponude proizvoda poduzeća Claudia Zlato
2018. urn:nbn:hr:137:777623
Vorić, Matea
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Vorić, M. (2018). Analiza razvoja ponude proizvoda poduzeća Claudia Zlato (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:777623

Vorić, Matea. "Analiza razvoja ponude proizvoda poduzeća Claudia Zlato." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:777623

Vorić, Matea. "Analiza razvoja ponude proizvoda poduzeća Claudia Zlato." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:777623

Vorić, M. (2018). 'Analiza razvoja ponude proizvoda poduzeća Claudia Zlato', Undergraduate thesis, University of Pula, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:777623

Vorić M. Analiza razvoja ponude proizvoda poduzeća Claudia Zlato [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:137:777623

M. Vorić, "Analiza razvoja ponude proizvoda poduzeća Claudia Zlato", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:777623

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Metadata
TitleAnaliza razvoja ponude proizvoda poduzeća Claudia Zlato
Title (english)Analysis of the development of product offerings Claudia Zlato
AuthorMatea Vorić
MentorDražen Alerić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Asortiman jednog poduzeća je skup svih proizvoda ili usluga koje su predmet trgovanja. Svako poduzeće odabire i/ili stvara asortiman proizvoda kojeg će ponuditi kupcima. Prilikom odabira i/ili stvaranja asortimana poduzeće treba voditi računa o potrebama i kupovnoj moći potrošača, konkurenciji, vlastitoj financijskoj moći te o drugim čimbenicima. U radu je analiziran asortiman proizvoda poduzeća „Claudia zlato“, pod nazivom: „Nakit kroz stoljeća“. Ideja poduzeća bila je istražiti nakit koji... More su se kitili naši preci, odnosno obnoviti kulturnu baštinu u suradnji sa stručnjacima i takvi nakit prilagoditi potrebama kupaca. Analizom asortimana „Nakit kroz stoljeća“ obuhvaćena su: slova glagoljice i istarski suveniri, vodnjanski nakit, „Buzetska naušnica“, Žminjski rićin“, „Barbanski rančin“ i „Histri u istri“. Analiza kreće od povijesti istarskog nakita, generiranja ideje i nastanka asortimana proizvoda „Nakit kroz stoljeća“, a završava načinom prodaje i promocije asortimana proizvoda „Claudia zlato“, te kritičkim osvrtom. Less
Abstract (english)
A company's product assortment is the collection of goods or services which are the subject of trading. Each company chooses and / or creates a range of products it will place on the market. While selecting and / or creating its product assortment, a company should keep in mind the needs and buying power of consumers in its target market groups, the competition, its own financial resources and other factors. The paper analyzes the product range entitled "Jewelry Through Century" created by... More “Claudia zlato”. The company’s idea was to research the jewelry of our ancestors and to revive the cultural heritage by adjusting it to the costumers’ needs in cooperation with experts. The assortment analysis includes: the Glagolitic alphabet and Istrian souvenirs, Vodnjan jewelry, the Buzet earring ("Buzetska naušnica"), the Žminj earring (“Žminjski rićin "), the Barban earring (" Barbanski rančin ") and " Histri in Istria ". The analysis begins with the history of jewelry in Istria, describes how the idea for the "Jewelry Through Century" product range was born and products themselves created, explains marketing and selling strategies of "Claudia zlato" company, and ends with a critical review. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:777623
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Management and Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-09-18 09:11:12
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