A company's product assortment is the collection of goods or services which are the subject of trading. Each company chooses and / or creates a range of products it will place on the market. While selecting and / or creating its product assortment, a company should keep in mind the needs and buying power of consumers in its target market groups, the competition, its own financial resources and other factors. The paper analyzes the product range entitled "Jewelry Through Century" created by “Claudia zlato”. The company’s idea was to research the jewelry of our ancestors and to revive the cultural heritage by adjusting it to the costumers’ needs in cooperation with experts. The assortment analysis includes: the Glagolitic alphabet and Istrian souvenirs, Vodnjan jewelry, the Buzet earring ("Buzetska naušnica"), the Žminj earring (“Žminjski rićin "), the Barban earring (" Barbanski rančin ") and " Histri in Istria ". The analysis begins with the history of jewelry in Istria, describes how the idea for the "Jewelry Through Century" product range was born and products themselves created, explains marketing and selling strategies of "Claudia zlato" company, and ends with a critical review.