The final work of the title Market research for the introduction of a new family farm product on the example of wine deals with the problem of successful market analysis for the introduction of a new product in a small company in the observed case of wine. The subject of the research in the paper is to explore, analyze and explain in detail the process of analysis and market research for the introduction of a new product in the OPG. The object of research in the paper is the family farm. The purpose of the research is to deepen the understanding of the use of market analysis and research for the development and market positioning of a new product within OPG. The purpose is also to give guidance and recommendations for further action on OPG on the basis of research results. The aim of the research is to explore in detail the area of analysis and market research for the introduction of a new product on a family farm, and to answer the question of how the family farm can exploit the results of market research in the development and positioning of a new product. The aim is also to confirm the hypothesis that is as follows: The model of analysis and market research for the introduction of a new product is applicable within the framework of the development and market positioning of a new product within OPG.