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master's thesis
Konkurentnost destinacije zdravstvenog turizma
2018. urn:nbn:hr:137:974834
Tadijanović, Tena
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Tadijanović, T. (2018). Konkurentnost destinacije zdravstvenog turizma (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:974834

Tadijanović, Tena. "Konkurentnost destinacije zdravstvenog turizma." Master's thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:974834

Tadijanović, Tena. "Konkurentnost destinacije zdravstvenog turizma." Master's thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:974834

Tadijanović, T. (2018). 'Konkurentnost destinacije zdravstvenog turizma', Master's thesis, University of Pula, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:974834

Tadijanović T. Konkurentnost destinacije zdravstvenog turizma [Master's thesis]. Pula: University of Pula; 2018 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:137:974834

T. Tadijanović, "Konkurentnost destinacije zdravstvenog turizma", Master's thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:974834

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Metadata
TitleKonkurentnost destinacije zdravstvenog turizma
Title (english)Competitiviness of the destination of Health tourism
AuthorTena Tadijanović
MentorDanijela Križman Pavlović (mentor)
Committee memberAljoša Vitasović (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberTamara Floričić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Prema kriterijima atraktivnosti i konkurentnosti, zdravstveni turizam ulazi u skupinu potencijalno vodećih proizvodnih grupa Hrvatske. Radi se o proizvodu koji danas na globalnoj razini iskazuje iznadprosječne godišnje stope rasta, a trendovi starenja populacije i orijentacije na zdravi život ukazuju da zdravstveni turizam ima potencijal postati jedan od glavnih motiva putovanja u budućnosti. Kroz rad se želi ukazati na značaj zdravstvenog turizma u Hrvatskoj te njegovu konkurentnost u... More međunarodnom okruženju kao i njegove nedostatke te prijedloge za poboljšanje istoga. Naglasak se stavlja na europski kontekst i bliže konkurentsko okruženje Hrvatske, tržišne trendove i faktore uspjeha u zdravstvenom turizmu. Pri tome se spoj talasoterapijske i ponude kontinentalnih termi ocjenjuje kao strateška prednost Hrvatske u užem konkurentskom krugu. S obzirom na značajne komparativne prednosti ovog selektivnog oblika turizma prije svega kvalificiran kadar, općenito dobru reputaciju zdravstvenih usluga, konkurentne cijene, blizinu velikim emitivnim tržištima, prirodne ljepote i povoljnu klimu, sigurnost zemlje kao i dugu tradiciju u turizmu, moguće je ustvrditi da se radi o proizvodu s visokim potencijalom rasta. Less
Abstract (english)
According to the criteria of attractiveness and competitiveness, health tourism enters a group of potentially leading manufacturing groups in Croatia. It is a product that today accounts for a year-over-annual growth rate, and trends in aging populations and orientation to healthy life indicate that health tourism has the potential to become one of the main motives of traveling in the future. Through the work, it is important to point out the significance of health tourism in Croatia... More and its competitiveness in the international environment as well as its disadvantages and suggestions for improving it. The emphasis is placed on the European context and closer Croatian competitive environment, market trends and success factors in health tourism. In this connection, a combination of thalassotherapy and continental terms supply is assessed as a strategic advantage of Croatia in the narrower competitive circuit. Considering the significant comparative advantages of this selective form of tourism, first and foremost a qualified personnel, generally good reputation for health services, competitive prices, proximity to large emission markets, natural beauty and a favorable climate, country security as well as a long tradition in tourism, it is possible to state that it is a product with high growth potential. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:974834
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Tourism and Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-10-10 19:20:32
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