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master's thesis
Specifičnosti ponašanja kupaca e-trgovine
2019. urn:nbn:hr:137:106340
Sršen, Noa
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Sršen, N. (2019). Specifičnosti ponašanja kupaca e-trgovine (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:106340

Sršen, Noa. "Specifičnosti ponašanja kupaca e-trgovine." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:106340

Sršen, Noa. "Specifičnosti ponašanja kupaca e-trgovine." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:106340

Sršen, N. (2019). 'Specifičnosti ponašanja kupaca e-trgovine', Master's thesis, University of Pula, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:106340

Sršen N. Specifičnosti ponašanja kupaca e-trgovine [Master's thesis]. Pula: University of Pula; 2019 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:137:106340

N. Sršen, "Specifičnosti ponašanja kupaca e-trgovine", Master's thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:106340

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Metadata
TitleSpecifičnosti ponašanja kupaca e-trgovine
Title (english)Specifics of e-commerce customer behavior
AuthorNoa Sršen
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-02-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Napretkom tehnologije, napredovala je i online trgovina. Proces online trgovine danas je sve jednostavniji i kupcima je dostupno sve više proizvoda. Kupovina putem online trgovine je postala vrlo uobičajena radnja, no konkurencija je postala prevelika i kupci očekuju mnogo više od samog proizvoda. Online trgovine danas nude gotovo svaki proizvod koji se može pronaći na tržištu i važno je pronaći način kako zainteresirati kupce te se izdvojiti od konkurencije. Analizom je potvrđeno kako su recenzije postalo vrlo bitan čimbenik za korisnike interneta. Kupcima je također važno vizualno predočiti proizvod. Fotografija je važna komponenta kod online trgovine. Korisnici interneta putem online trgovina najviše naručuju odjeću, kozmetiku i modne dodatke. Do informacija o proizvodima najčešće dolaze sami, pronalaskom recenzija drugih korisnika.
Abstract (english)
By advancing technology, the online store has also advanced. The online commerce process is becoming simpler and more products are available to customers. Online shopping has become, a very common thing, but competition has become too big and customers expect much more from the product itself. Online stores today offer almost every product that can be found on the market and it is important to find, a way to attract customers and to stand out from the competition. The analysis confirmed that reviews have become, a very important factor for internet users. It is also important for the buyers to visualize the product. Photography is an important component of online commerce. Most online merchants order clothing, cosmetics and fashion accessories. Product information usually comes alone, finding a review of other users.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:137:106340
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-05-16 19:43:58