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undergraduate thesis
Istraživanje učinaka marketinškog komuniciranja
2020. urn:nbn:hr:137:735376
Plantak, Vedran
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Plantak, V. (2020). Istraživanje učinaka marketinškog komuniciranja (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:735376

Plantak, Vedran. "Istraživanje učinaka marketinškog komuniciranja." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:735376

Plantak, Vedran. "Istraživanje učinaka marketinškog komuniciranja." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:735376

Plantak, V. (2020). 'Istraživanje učinaka marketinškog komuniciranja', Undergraduate thesis, University of Pula, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:735376

Plantak V. Istraživanje učinaka marketinškog komuniciranja [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:735376

V. Plantak, "Istraživanje učinaka marketinškog komuniciranja", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:735376

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Metadata
TitleIstraživanje učinaka marketinškog komuniciranja
Title (english)Research on the Effects of Marketing Communication
AuthorVedran Plantak
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Važnost teme završnog rada „Istraživanje učinaka marketinškog komuniciranja“ ogleda se u opstanku poduzeća na današnjem tržištu mnogobrojne konkurencije. Održavanje koraka s konkurencijom ili stjecanje prednosti jedni su od najvažnijih čimbenika. Sve više kompanija na tržištu nudi iste ili slične proizvode, stoga je bitno istaknuti se marketinškom kampanjom koja je na najbolji način usmjerena prema ciljanoj skupini. Kontinuirano istraživanje, planiranje, praćenje i analiziranje marketinške komunikacije postaje sve važnije i složenije za sve sudionike na tržištu. Kako bi poduzeća uspjela ostati u koraku s današnjim tržištem i potražnjom koji su u konstantnim promjenama, izbor dobre marketinške strategije može biti put do uspjeha. Osim važnosti marketinške komunikacije, svrha rada jest pokazati i njezin učinak na poticaj potrošača u kupovini. Cilj rada je pobliže objasniti sam pojam i značenje marketinškog komuniciranja, vrste marketinškog komuniciranja i njihov učinak na potrošače. Rad se temelji na prikupljanju primarnih i sekundarnih podataka. Primarni podaci su prikupljeni putem anketnog upitnika, dok su sekundarni prikupljeni iz stručne i znanstvene literature, članaka iz online repozitorija i internetskih izvora.
Abstract (english)
The importance of topic of the final paper „ The research of the effects of marketing communication“ is being reflected in the endurance of the company in a market of numerous competition. Keeping in touch with the competitors or gaining an advantage are one of the most important factors. More and more companies are offering same or similar products, so it's very important to distinguish itself with marketing campaign which is directed to marked group. Repeated research, planning,tracking and analysis marketing communication is becoming more and more important and complex for every market participants. To keep companies in touch with today's market which is constantly changing, alternative choice can be of great importance. Besides market communication, the purpose of this paper is to show its effect of stimulating consumers into buying something. Paper is based on gathering the primary and secondary dana. Primary data is collected through survey questionnaire , while secondary dana is collected from professional and scientific literature, online articles and web pages.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:735376
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-09-08 10:39:07