prikaz prve stranice dokumenta Utjecaj promjena u tehnološkom okruženju na marketing u turizmu
  Download
PDF 515.48 KB
undergraduate thesis
Utjecaj promjena u tehnološkom okruženju na marketing u turizmu
2019. urn:nbn:hr:137:651839
Šajnović, Magdalena
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Šajnović, M. (2019). Utjecaj promjena u tehnološkom okruženju na marketing u turizmu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:651839

Šajnović, Magdalena. "Utjecaj promjena u tehnološkom okruženju na marketing u turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:651839

Šajnović, Magdalena. "Utjecaj promjena u tehnološkom okruženju na marketing u turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:651839

Šajnović, M. (2019). 'Utjecaj promjena u tehnološkom okruženju na marketing u turizmu', Undergraduate thesis, University of Pula, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:651839

Šajnović M. Utjecaj promjena u tehnološkom okruženju na marketing u turizmu [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:137:651839

M. Šajnović, "Utjecaj promjena u tehnološkom okruženju na marketing u turizmu", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:651839

Please login to the repository to save this object to your list.
Metadata
TitleUtjecaj promjena u tehnološkom okruženju na marketing u turizmu
Title (english)The impact of changes in the technological environment in marketing of tourism
AuthorMagdalena Šajnović
MentorDanijela Križman Pavlović (mentor)
Committee memberTamara Floričić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberMarija Bušelić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tehnološke promjene u turizmu predmet su ovog rada i istraživanja kojemu je cilj utvrditi, analizirati i objasniti tehnološke promjene te ukazati na izazove koje one nameću marketingu u turizmu. Ovim završnim radom dokazuje se i hipoteza, koja glasi: Razvoj novih tehnologija unaprjeđuje marketing u turizmu, pojednostavljuje i ubrzava poslovanje. One pridonose razvoju tržišta i potiču njegovu prilagodbu modernim trendovima i zahtjevima turista. Svakim je danom sve veći broj tehnoloških dostignuća koja pomažu svim dionicima turizma ostvarivati bolje poslovne rezultate, a samom turistu olakšavaju odlučivanje, planiranje i realizaciju putovanja.
Abstract (english)
Technological changes in tourism are the subject and the research of this paper aimed at determining, analyzing, and explaining the types of technological changes and outlining the challenges they provide to tourism marketing. This final paper also proves the hypothesis: The development of new technologies enhances tourism marketing, streamlines and accelerates business operations. They contribute to the development of the market and encourage its adaptation to modern trends and requirements of tourists. Every day, there is a growing number of technological advances that help all tourism stakeholders achieve better business results, and make it easier for tourists to decide, plan and realize their travels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:651839
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-10 11:49:45