Cultural tourism is one of the special forms of tourism. It is considered special interest tourism, ie a selective form of tourism. Tourists of special interests are becoming a significant segment of the tourist market that is intended for tourists who during their vacation want to satisfy their interests that interest them. Cultural tourism is of great importance in Croatia. Culture, art and history have always been part of the Croatian tourist offer, not only for the domestic market but also for the foreign market. Tourism and culture are connected, they complement each other. By merging culture and tourism, local or regional demand is stimulated, thus opening up opportunities for the development of new market segments. There is an expansion of the market and new interests of visitors are created, better control over the use of cultural potentials is enabled. Cultural tourism has become a unique factor in social and economic change in Europe. European cultural heritage is one of the most important and oldest generators of tourism. It has retained its leading role in European tourism to this day. The market of cultural tourism is growing more and more, it is modernizing and its focus is changing very quickly. Demand for cultural tourism is no longer focused on "serious" visits to reputable cultural destinations, it has become part of the destination's atmosphere, based on seeking and participating in new cultural experiences.