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master's thesis
Istraživanje zadovoljstva proizvodima za njegu tijela
2021. urn:nbn:hr:137:336244
Lisjak, Darian
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Lisjak, D. (2021). Istraživanje zadovoljstva proizvodima za njegu tijela (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:336244

Lisjak, Darian. "Istraživanje zadovoljstva proizvodima za njegu tijela." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:336244

Lisjak, Darian. "Istraživanje zadovoljstva proizvodima za njegu tijela." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:336244

Lisjak, D. (2021). 'Istraživanje zadovoljstva proizvodima za njegu tijela', Master's thesis, University of Pula, accessed 08 January 2025, https://urn.nsk.hr/urn:nbn:hr:137:336244

Lisjak D. Istraživanje zadovoljstva proizvodima za njegu tijela [Master's thesis]. Pula: University of Pula; 2021 [cited 2025 January 08] Available at: https://urn.nsk.hr/urn:nbn:hr:137:336244

D. Lisjak, "Istraživanje zadovoljstva proizvodima za njegu tijela", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:336244

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Metadata
TitleIstraživanje zadovoljstva proizvodima za njegu tijela
Title (english)Satisfaction Survey about Body Care Products
AuthorDarian Lisjak
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021-09-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ponašanje potrošača u suvremeno doba postaje sve kompleksnije i zahtijeva nove teorijske spoznaje i istraživanja. Posebno se izazovnim smatra istraživanje i ocjenjivanje zadovoljstva potrošača, a naglasak se postavlja na fazu poslije kupovnog ponašanja. Istraživanje zadovoljstva potrošača ima strateški značaj za poduzeća, a njime se uglavnom bavi odjel marketinga i marketinški stručnjaci. Na temelju saznanja koja iz ovih istraživanja proizlaze donose se poslovne odluke, modificiraju strategije i usvajaju koncepcije poslovanja. Pri tome, cilj je ostvariti povoljne odnose s potrošačima i maksimizirati njihovo zadovoljstvo. Nivea je međunarodna marka koja uspješno upravlja ponašanjem potrošača i održava njihov zadovoljstvo. Na to utječu kvaliteta proizvoda, ali i tradicija. Ispitanici koji su sudjelovali u istraživanju pokazuju da su Niveini proizvodi za njegu tijela popularni te kako su potrošači njima uglavnom zadovoljni.
Abstract (english)
In the contemporary time consumer behavior is becoming more and more complex and requires new theoretical knowledge and researches. It is hardly to research and quantify the consumer satisfaction in contemporary time. To do that, it is important to analyze the post-purchasing phase. The consumer satisfaction's researches have a strategic importance to companies. Marketing departmenta and marketing experts are dealing with this need. The generated informations from those researches help to futute business decisions, strategies and business concepts. The main goal is to achieve favorable relationships with consumers and maximize their satisfaction. Nivea is an international brand that successfully manages consumer behavior and maintains their satisfaction. This is influenced by the quality of the product, but also by tradition. Respondents who participated in the research show that Nivea's body care products are popular and that consumers are generally satisfied with them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:336244
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-16 13:53:08