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undergraduate thesis
plasman maslinovog ulja na svjetsko tržište
2021. urn:nbn:hr:137:679036
Šetić, Borna
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Šetić, B. (2021). plasman maslinovog ulja na svjetsko tržište (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:679036

Šetić, Borna. "plasman maslinovog ulja na svjetsko tržište." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:679036

Šetić, Borna. "plasman maslinovog ulja na svjetsko tržište." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:679036

Šetić, B. (2021). 'plasman maslinovog ulja na svjetsko tržište', Undergraduate thesis, University of Pula, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:679036

Šetić B. plasman maslinovog ulja na svjetsko tržište [Undergraduate thesis]. Pula: University of Pula; 2021 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:137:679036

B. Šetić, "plasman maslinovog ulja na svjetsko tržište", Undergraduate thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:679036

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Metadata
Titleplasman maslinovog ulja na svjetsko tržište
Title (english)placement of olive oil on the global market
AuthorBorna Šetić
MentorAriana Nefat (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu se analizirao proces plasmana maslinovog ulja na globalno tržište pomoću marketinškog miksa s naglaskom na specifičnost promatranog proizvoda. Obilježja maslinovog ulja, uvjeti i zahtjevnost proizvodnje su dali uvid u razlog potražnje za maslinovim uljem koja je prisutna na gotovo svim globalnim tržištima prehrambenih namirnica. Svaka država ima svoje zakone o hrani kojim se regulira plasman maslinovog ulja, pored njih postoje organizacije posvećene unaprjeđenju kvalitete maslinovog... More ulja i poštivanju zakonskih propisa, unatoč tome, maslinovo ulje je još uvijek najpatvorenija prehrambena namirnica na svijetu. Na početku rada maslinovo ulje opisano je po svojim biološkim karakteristikama, zatim kao element marketinškog spleta sagledan s ekonomskog aspekta. Promocija maslinovog ulja je ključna za uspjeh i opstanak na tržištu zbog veće cijene koštanja u odnosu na proizvode supstitute, te ju je potrebno prilagoditi kategoriji maslinovog ulja i ciljnoj skupini potrošača. Uljara Grubić je važna za tematiku ovog rada zbog prirode poslovanja poduzeća koje se sastoji od proizvodnje ploda masline, prerade ploda maslina i prodaje ekstra djevičanskog maslinovog ulja, samim time je objedinjen proces proizvodnje i prodaje maslinovog ulja odnosno plasmana maslinovog ulja na tržište. Less
Abstract (english)
This paper analyzes the process of placing olive oil on the global market using a marketing mix with an emphasis on the specificity of the observed product. The characteristics of olive oil, the conditions and the complexity of production have provided insight into the reason for the demand for olive oil, which is present in almost all global food markets. Each country has its own food laws that regulate the sale of olive oil, in addition to which there are organizations dedicated to improving... More the quality of olive oil and compliance with legal regulations, despite this, olive oil is still the most counterfeit food in the world. At the beginning of the work, olive oil was described by its biological characteristics, then as an element of the marketing mix viewed from the economic aspect. The promotion of olive oil is key to success and survival in the market due to the higher cost price compared to substitute products, and it needs to be adapted to the category of olive oil and the target group of consumers. Grubić Oil Mill is important for the topic of this paper due to the nature of the company's business, which consists of olive production, olive processing and sale of extra virgin olive oil, thus unifying the process of production and sale of olive oil and marketing olive oil. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:679036
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-24 13:16:28
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