Marketing "od usta do usta" frizerskog salona "Artistic"

Verić, Sanja

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Marketing "od usta do usta" frizerskog salona "Artistic"

2015. urn:nbn:hr:137:573069

Verić, Sanja

University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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APA 6th Edition

Verić, S. (2015). Marketing "od usta do usta" frizerskog salona "Artistic" (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:573069

MLA 8th Edition

Verić, Sanja. "Marketing "od usta do usta" frizerskog salona "Artistic"." Undergraduate thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:573069

Chicago 17th Edition

Verić, Sanja. "Marketing "od usta do usta" frizerskog salona "Artistic"." Undergraduate thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:573069

Harvard

Verić, S. (2015). 'Marketing "od usta do usta" frizerskog salona "Artistic"', Undergraduate thesis, University of Pula, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:573069

Vancouver

Verić S. Marketing "od usta do usta" frizerskog salona "Artistic" [Undergraduate thesis]. Pula: University of Pula; 2015 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:137:573069

IEEE

S. Verić, "Marketing "od usta do usta" frizerskog salona "Artistic"", Undergraduate thesis, University of Pula, Pula, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:137:573069

Cite this item: https://urn.nsk.hr/urn:nbn:hr:137:573069

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Metadata

Title	Marketing "od usta do usta" frizerskog salona "Artistic"
Title (english)	Word of mouth marketing of hair salon "Artistic"
Author	Sanja Verić
Mentor	Dražen Alerić (mentor)
Committee member	Erik Ružić (predsjednik povjerenstva)
Committee member	Dražen Alerić (član povjerenstva)
Committee member	Dragan Benazić (član povjerenstva)
Granter	University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country	2015-09-23, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Ljudi su sa svih strana okruženi brojnim oglasima, upravo zbog toga ih ne zamjećuju u onoj mjeri u kojoj bi to htjeli stvaratelji oglasa. To su prepoznala i poduzeća stoga velik broj njih mijenja svoju strategiju. Manje novca se ulaže u oglašavanje a više u zadovoljstvo korisnika. Ljubaznost i pristupačnost osoblja, kvaliteta usluge i proizvodi na zadovoljavajućoj razini svakako će potaknuti bilo koga da svoje iskustvo podijeli sa drugima. Marketing od usta do usta stvaraju potrošači i on je... More
Abstract (english)	People are surrounded with a large number of commercials so they don't even notice them as much as commercial creators want. Companies noticed that too, so many of them are changing their strategy. More money is invested in customers satisfaction than in advertising. Kindness and accessibility of employees, quality of service and products on satisfying level will motivate anyone to share their experience with others. Customers create Word-of-Mouth marketing. It is one of the strongest tool... More
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:137:573069
Study programme	Title: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics Course: Marketing Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
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Created on	2016-07-12 12:48:04

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