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undergraduate thesis
Društveno odgovorno poslovanje za poslovne subjekte u sektoru turizma
2020. urn:nbn:hr:137:346852
Kuduz, Marko
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Kuduz, M. (2020). Društveno odgovorno poslovanje za poslovne subjekte u sektoru turizma (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:346852

Kuduz, Marko. "Društveno odgovorno poslovanje za poslovne subjekte u sektoru turizma." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:346852

Kuduz, Marko. "Društveno odgovorno poslovanje za poslovne subjekte u sektoru turizma." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:346852

Kuduz, M. (2020). 'Društveno odgovorno poslovanje za poslovne subjekte u sektoru turizma', Undergraduate thesis, University of Pula, accessed 07 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:346852

Kuduz M. Društveno odgovorno poslovanje za poslovne subjekte u sektoru turizma [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 November 07] Available at: https://urn.nsk.hr/urn:nbn:hr:137:346852

M. Kuduz, "Društveno odgovorno poslovanje za poslovne subjekte u sektoru turizma", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:346852

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Metadata
TitleDruštveno odgovorno poslovanje za poslovne subjekte u sektoru turizma
Title (english)Corporate Social Responsibility in the Tourism Sector
AuthorMarko Kuduz
MentorDean Sinković (mentor)
Committee memberAljoša Vitasović (predsjednik povjerenstva)
Committee memberDean Sinković (član povjerenstva)
Committee memberMarinko Škare (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Društveno odgovorno poslovanje (DOP) u sektoru turizma javlja se kao zahtjev društva za održivim razvojem i dugoročnim koristima njegove primjene. Svjedoci smo da u današnjem svijetu samo borba za profitom ne donosi dugoročno blagostanje poduzeća niti društva. Ključ uspjeha leži u primjeni koncepta društveno odgovornog poslovanja koji je usmjeren na poboljšanje uvjeta rada lokalnog stanovništva, smanjenje negativnih utjecaja na gospodarstvo, odnosno ostvarenje profita na društveno odgovoran način. Sam koncept možemo promatrati kroz internu dimenziju koja se odnosi na uspješno upravljanje ljudskim resursima i okolišem, dok je eksterna dimenzija usmjerena na doprinos zajednici, potrošačima/kupcima. Postavlja se pitanje hoće li poduzeća u sektoru turizma biti konkurentnija ako primjenjuju koncept DOP-a? Hoće li biti konkurentnija ako surađuju s lokalnom zajednicom te vode brigu o zaposlenicima i kupcima?
Abstract (english)
Corporate social responsibility in the tourism sector appears as a demand for the society for sustainable development and the long-term benefits of its application. We are witnesses that in today's world solely struggle for profit does not bring the long-term prosperity into the company or society. The key to success lies in the application of the concept of socially responsible business, which is aimed at improving the life conditions of the local population, reducing the negative impacts on the economy, or achieving profit in a socially responsible manner. The concept itself can be seen through the internal dimension of successful management of human resources and the environment, while the external dimension is aimed at contributing to the community, consumers / customers. The question that is being asked is whether the companies in the tourism sector will be more competitive if they apply the CSR concept? Will they be more competitive if they collaborate with the local community and take care of employees and customers?
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:346852
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2022-02-16 11:54:21