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undergraduate thesis
Turistička ponuda Međimurske županije
2020. urn:nbn:hr:137:408070
Strnat, Matija
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Strnat, M. (2020). Turistička ponuda Međimurske županije (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:408070

Strnat, Matija. "Turistička ponuda Međimurske županije." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:408070

Strnat, Matija. "Turistička ponuda Međimurske županije." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:408070

Strnat, M. (2020). 'Turistička ponuda Međimurske županije', Undergraduate thesis, University of Pula, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:408070

Strnat M. Turistička ponuda Međimurske županije [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:137:408070

M. Strnat, "Turistička ponuda Međimurske županije", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:408070

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Metadata
TitleTuristička ponuda Međimurske županije
Title (english)Turistic Offer of Međimurje County
AuthorMatija Strnat
MentorAljoša Vitasović (mentor)
Committee memberMauro Dujmović (predsjednik povjerenstva)
Committee memberAljoša Vitasović (član povjerenstva)
Committee memberBranko Bogunović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Danas je turizam jedna od najbrže rastućih aktivnosti svijeta i svi žele biti dio tog modernog, globalnog trenda. Neki uspijevaju, a drugi su manje uspješni. Međimurska županija u turističkom smislu zasigurno spada u ove prve. Uspjehe koje ova županija na sjeveru Hrvatske ostvaruje posljednjih godina nitko ne može opovrgnuti. Iako turizam nije dio tradicije na sjeveru, danas čini okosnicu gospodarstva Međimurja, kraja i inače gospodarski razvijenog u okvirima Hrvatske. Povoljan geografski... More položaj u blizini srednjeeuropskih zemalja, odlična prometna povezanost, bogata baština i tradicija veliki su aduti Međimurja. Turistički su pokazatelji dobri, a kako bi bili još bolji izuzetno je važna tranzicija međimurskog turizma prema ekonomiji doživljaja. Komponenta ekonomije doživljaja danas je nezaobilazna i kvalitetan doživljaj potrebno je turistu omogućiti na svakom koraku. Najveći komparativni minus Međimurja nedostatak je snažnog i prepoznatljivog brenda. No unatoč tomu, županija je uspjela turistički znatno napredovati. Stoga je vrlo vjerojatno kako će ambicioznost i kreativnost lokalnih ljudi u budućnosti biti ključan faktor postizanja još boljih turističkih rezultata kroz ponudu novih, modernih turističkih proizvoda vođenih idejom ekonomije doživljaja. Less
Abstract (english)
Today, tourism is one of the fastest growing activities in the world and everyone wants to be a part of this modern, global trend. Some succeed and others are less successful. Ina terms of tourism, Medjimurje County is certainly one of the first. Nobody can deny the successes that has been achieved in the north of Croatia in recent years. Although tourism is not part of the tradition in the north, today it forms the backbone of the economy of Medjimurje, a region that is otherwise... More economically developed within Croatia. Favorable geographical position near Central European countries, excellent transport links, rich heritage and tradition are the great assets of Medjimurje. Tourism indicators are good, and in other to be even better, the transition of Medjimurje tourism towards the economy of experience is unavoidable today and it is necessary to provide a quality experience to the tourist at every step. The biggest comparative minus of Medjimurje is the lack of a strong and recognizable brand. But despite this, the county has managed to make significant progress in tourism. Therefore, it is very likely that the ambition and creativity of local people in the future will be a key factor in achieving even better tourism results through the offer of new, modern tourism products guided by the idea of the economy of experience. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:408070
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-02-22 16:18:36
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