Title Društveno odgovorno poslovanje : Analiza odabranih poslovnih slučajeva Title (english) Corporate social responsibility : Analysis of selected business cases Author Antonia Vugrinec Mentor Kristina Afrić Rakitovac (mentor)Committee member Lela Tijanić (predsjednik povjerenstva)Committee member Kristina Afrić Rakitovac (član povjerenstva)Committee member Ines Kersan-Škabić (član povjerenstva)Granter University of Pula Defense date and country 2023-09-25, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Završni rad predstavlja dubinsku analizu koncepta društveno odgovornog poslovanja
s posebnim naglaskom na njegovu primjenu u suvremenom poslovnom kontekstu.
DOP, kao multidimenzionalni koncept, izlazi iz okvira tradicionalnog poslovanja i
postavlja temelje za održivi razvoj, čime se zadovoljavaju ne samo trenutačne potrebe
organizacija, već i dugoročne potrebe društva i okoliša. Prvi ključni element ovog rada
je razmatranje same definicije DOP-a. Drugi značajan aspekt ovog rada odnosi se
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važnost suradnje s interesno utjecajnim skupinama. Organizacije prepoznajući svoje
dionike kao ključne partnere u procesu donošenja odluka i postizanja društveno
odgovornih ciljeva, omogućavaju stvaranje održivih poslovnih odela i odnosa. Treći
aspekt bavi se ulogom indeksa DOP-a kao kvantitativnog alata za procjenu i
usporedbu društvene odgovornosti poslovanja organizacija. Ovaj indeks omogućava
kvantitativno vrednovanje i praćenje napretka u ostvarivanju ciljeva. Naposljetku, rad
istražuje konkretne primjere društveno odgovornih i neodgovornih poslovnih praksi.
Kroz te primjere istražujemo kako organizacije mogu pozitivno ili negativno utjecati na
zajednicu i okoliš, čime se demonstrira važnost DOP-a u stvaranju održivih poslovnih
strategija i praksi. Rad navodi na to da DOP nije samo etički imperativ, već i strateška
nužnost za organizacije koje teže dugoročnom prosperitetu i održivom razvoju. Less Abstract (english) This paper represents in-depth analysis of the concept of Corporate Social
Responsibility (CSR) with a particular focus on its application in the contemporary
business context. CSR, s a multudimensional concept, transcends the boundaries of
traditional business and lays the foundation for sustainable development, thereby
satisfying not only the immediate needs of organizations but also the long-term needs
of society and the environment. The first key element of this paper is the
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of the very definition of CSR. In addition to addressing the fundamental concept, it
explores how CSR has evolved over time and adapted to increasingly complex
business environments. It emphasizes that CSR is not confined to mere compliance
with minimum legal obligations but aspires to achieve a higher goal – making a positive
societal, environmental, and economic impact in all of its activities. Another significant
aspect of this paper relates to the importance of collaboration with influential
stakeholder groups. By recognizing their stakeholders as key partners in the decisionmaking process and the achievement of socially responsible objectives, organizations
enable the creation of sustainable business models and relationships. The third aspect
explores concrete examples of socially responsible and irresponsible business
practices. Through these examples, we investigate how organizations can have a
positive or negative impact on communities and the environment, thus demonstrating
the significance of CSR in the development of sustainable business strategies and
practices. Finally, the paper delves into the role of CSR indices as quantitative tools
for assessing and comparing the social responsibility of organizations. This index
allows for quantitative evaluation and monitoring of progress in achieving CSR
objectives. The paper underscores that CSR is not merely an ethical imperative but
also a strategic necessity for organizations striving for long-term prosperity and
sustainable development. Less Keywords
društveno odgovorno poslovanje
održivi razvoj
dionici
održiva poslovna praksa
indeks DOP-a
Keywords (english)
corporate social responsibility
sustainable development
stakeholders
sustainable business practice
CSR index
Language croatian URN:NBN urn:nbn:hr:137:816707 Study programme Title: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2023-09-29 14:13:09
