Analiza oglašivačke kampanje sladoleda Ledo

Kurtalić, Irma

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Analiza oglašivačke kampanje sladoleda Ledo

2016. urn:nbn:hr:137:965782

Kurtalić, Irma

University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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APA 6th Edition

Kurtalić, I. (2016). Analiza oglašivačke kampanje sladoleda Ledo (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:965782

MLA 8th Edition

Kurtalić, Irma. "Analiza oglašivačke kampanje sladoleda Ledo." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:965782

Chicago 17th Edition

Kurtalić, Irma. "Analiza oglašivačke kampanje sladoleda Ledo." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:965782

Harvard

Kurtalić, I. (2016). 'Analiza oglašivačke kampanje sladoleda Ledo', Undergraduate thesis, University of Pula, accessed 06 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:965782

Vancouver

Kurtalić I. Analiza oglašivačke kampanje sladoleda Ledo [Undergraduate thesis]. Pula: University of Pula; 2016 [cited 2025 April 06] Available at: https://urn.nsk.hr/urn:nbn:hr:137:965782

IEEE

I. Kurtalić, "Analiza oglašivačke kampanje sladoleda Ledo", Undergraduate thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:965782

Cite this item: https://urn.nsk.hr/urn:nbn:hr:137:965782

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Metadata

Title	Analiza oglašivačke kampanje sladoleda Ledo
Title (english)	Analysis of advertising campaigns of Ledo ice cream
Author	Irma Kurtalić
Mentor	Dražen Alerić (mentor)
Committee member	Erik Ružić (predsjednik povjerenstva)
Committee member	Dražen Alerić (član povjerenstva)
Committee member	Lenko Uravić (član povjerenstva)
Granter	University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country	2016-09-09, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Poduzeća moraju činiti mnogo više od jednostavne opskrbe dobrim proizvodima i uslugama – moraju informirati potrošače o prednostima proizvoda i usaditi ih u njihovu svijest. Kako bi to postigla, moraju se spretno posluţiti sredstvima masovne promidžbe, obraćajući se odreĎenoj skupini potrošača. Oglašavanje je jedna vrsta komunikacije kojoj je svrha informiranje, obavještavanje potencijalnih kupaca o proizvodima ili uslugama. Oglasi sadrže činjenice, informacije i uvjerljive poruke o onome što... More
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:137:965782
Study programme	Title: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics Course: Marketing Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Created on	2016-10-17 10:52:24

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