Cilj rada je upoznavanje sa pojmom mobilnog oglašavanja, njegov razvoj i pogled prema razvoju u budućnosti. Glavna metoda je usporedba sa internet oglašavanjem kao prethodnikom mobilnog oglašavanja. Novim mobilnim tehnologijama, a time i mobilnim uređajima, došlo je do napredovanja oglašavanja na internetu do te mjere da je mobilno oglašavanje postalo zasebna marketinška grana koja zbog svoje kompleksnosti zahtijeva posebnu pozornost. Mobilno oglašavanje je nastalo na temeljima internet oglašavanja i kao takvo će uvijek biti ovisno o internetskoj tehnologiji, neovisno kakvi će biti mobilni uređaji budućnosti.

The aim of this work is to introduce the concept of mobile advertising, its development and a future look about its developments. The main method is a comparison with internet advertising as a predecessor of mobile advertising. There has been a progression of advertising on the internet with the development of new mobile technologies supported with mobile devices, to the extent that mobile advertising has become a separate marketing branch which its complexity requires special attention. Mobile advertising was built on internet advertising foundations and as such will always be dependent of internet technologies, no matter what will be the future of mobile devices.