undergraduate thesis
Mobile advertising

Igor Anušić (2017)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitleMobilno oglašavanje
AuthorIgor Anušić
Mentor(s)Vanja Bevanda (thesis advisor)
Abstract
Cilj rada je upoznavanje sa pojmom mobilnog oglašavanja, njegov razvoj i pogled prema razvoju u budućnosti. Glavna metoda je usporedba sa internet oglašavanjem kao prethodnikom mobilnog oglašavanja. Novim mobilnim tehnologijama, a time i mobilnim uređajima, došlo je do napredovanja oglašavanja na internetu do te mjere da je mobilno oglašavanje postalo zasebna marketinška grana koja zbog svoje kompleksnosti zahtijeva posebnu pozornost. Mobilno oglašavanje je nastalo na temeljima internet oglašavanja i kao takvo će uvijek biti ovisno o internetskoj tehnologiji, neovisno kakvi će biti mobilni uređaji budućnosti.
Keywordsmobile advertising mobile technology internet advertising
Parallel title (English)Mobile advertising
Committee MembersDražen Alerić (committee chairperson)
Vanja Bevanda (committee member)
Goran Matošević (committee member)
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Business Informatics
Study programme typeuniversity
Study levelundergraduate
Study programmeBusiness Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Study specializationBusiness Informatics
Academic title abbreviationuniv.bacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2017-02-21
Parallel abstract (English)
The aim of this work is to introduce the concept of mobile advertising, its development and a future look about its developments. The main method is a comparison with internet advertising as a predecessor of mobile advertising. There has been a progression of advertising on the internet with the development of new mobile technologies supported with mobile devices, to the extent that mobile advertising has become a separate marketing branch which its complexity requires special attention. Mobile advertising was built on internet advertising foundations and as such will always be dependent of internet technologies, no matter what will be the future of mobile devices.
Parallel keywords (Croatian)mobilno oglašavanje mobilne tehnologije internet oglašavanje
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:445975
CommitterTihana Gerić