Non-material cultural heritage is a broad term that includes skills, knowledge, workmanship, expressions, handcrafts, instruments and music defining the culture of an individual or of a community. Non-material culture is intangible, but it has been spiritually preserved and passed on from generation to generation. Furthermore, full understanding of one's own environment and history creates a sense of national identity in people. This paper covers the topics of craftsmanship and traditional crafts as well as their importance to the national identity and, more precisely, to tourism. Traditional crafts require special knowledge and skills in order to be practiced. Also, they are based on handwork and, thus, it is more likely that they will be practiced by a craftsman who will pass his/her capabilities and knowledge to a family member or to an apprentice. Traditional crafts are a very important part of the traditional culture, the most compelling characteristic being the fact that each region has its own specific craft technique. Nowadays, traditional crafts are being used in tourism, whether directly as a part of the tourist offer or for the purpose of creating an original and authentic souvenir. The cultural tourism itself is a form of a direct traditional craft usage; one need only think of museums of customs and traditions, some of them with workshops where craftsmen are allowed to present their skills. Likewise, traditional crafts are used in rural tourism where, along with other activities, crafts become an important component of an authentic tourism experience.