The paper defines business ethics and the competitive advantage that an organization achieves by implementing ethics into its business system. Also, globalization is an essential element that significantly influences the implementation of business ethics in the field of legislation, culture, and in the area of corporate social responsibility. Organizations should strive for successful alignment of ethics and profitability in their operations. Organizations using unethical strategies are damaging their reputation and reputation, and thus have negative consequences. The paper also outlines the determinants of business ethics, of which leadership plays the most important role in incorporating ethics into business. If leadership promotes ethical values, then by its own example it positively influences other business participants and creates a positive atmosphere within the organization. Furthermore, a positive atmosphere within the organization contributes to better business results. The Code of Ethics is also one of the programs and measures used in the practice of contemporary organizations. The paper focuses on the fact that organizations with a developed ethical identity achieve better results in achieving satisfaction with consumers, business partners and employees, which ultimately affects the financial performance of the business, and the reputation and reputation of the organization. The purpose and purpose of this paper is to analyze and point out the importance of incorporating ethical and moral behavior into a company’s business, and how profit and ethics in business go together.