Today, the tourism and hotel sector is facing numerous challenges, but also trends that it is constantly necessary to monitor. The needs and desires of the guests have changed greatly, as have theirs purchasing power, which is why they expect the satisfaction of all their needs and the maximum service quality levels. Visitors today want a personalized service according to their wishes they want to experience the local traditions of the places they visit. The biggest changes can be noticed in technology used in hotel companies. Technology permeates all sectors of the hotel industry, from the same accommodation reservations to ordering food / drinks, contracting products and services and communication with employees. Also, visitors today are increasingly environmentally aware which leads to a larger number of sustainable hotels that operate in an environmentally friendly way (saving electricity energy and water, organic food, etc.). Due to the accelerated pace of life, visitors are getting more and more turn to recreation and staying in nature, visiting the gym and wellness offer, which is also very important to provide in top quality hotel accommodation.