Due to the major problems that have arisen with the development of mass tourism and its infrastructure, tourism observers and researchers offer and support „alternative tourism“, while in the Croatian tourism literature a similar concept is supported under the term „selective tourism“. In recent times, especially in Europe, there is an intensive growth and development of certain forms of alternative tourism, which are researched and determined under special names, and the basic factors are: overall growth and diversification of products in tourism, development of cheaper and faster ways to access new destinations for sustainable alternative to mass tourism. The aim of this paper is to analyze the concept of selective tourism, define in and list the most common forms of selective tourism and explain and define the economy of experience and connect it with selective forms of tourism.