Each destination wants to improve its tourism activity and therefore makes detailed plans for tourism development, but it is also necessary to focus on strategic event planning in order to realize its full potential. It is important to plan events and manifestations in a way that is different from each other, because a well-defined product or service offers recognition in the market, an advantage over the competition and at the same time the satisfaction of visitors. Events are an important component of tourism and are those events that mark the tourist destination and in accordance with the rest of the offer provide a complete service to tourists. It is necessary to use the full potential of the tourist destination and constantly develop and design the offer. Croatia has great potential to become one of the most desirable and most visited destinations, and due to the large number of organized events attracts an increasing number of tourists, especially in coastal areas.