This paper shows the value of intangible cultural heritage in contemporary culture. It must be passed down from generation to generation and rehabilitated in different social groups in order to conserve and preserve history as such. Customs, beliefs, knowledge and skills all fall under the term " intangible cultural heritage," which communities or people identify as part of their heritage. Slavonia is a region in the east of the Republic of Croatia that is rich in intangible cultural goods. Slavonians strive to preserve their tradition from oblivion and pass on all their knowledge to their children. The intangible cultural goods presented in this paper are what Slavonia is known for and what makes it stand out from other regions. Several cultural goods have been included in the List of Protected Cultural Goods in the Register of Cultural Property of the Republic of Croatia, and in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. Thus, Slavonia has been recognized for the value of its cultural goods.