Tourism needs quality management and planning just as every other branch of economy. Today, tourist activities are being held in the areas called tourist destinations in which tourist products are created by cooperation among various stakeholders within the tourist market. The goal of every tourist destination is to be competitive and successful on the global market, just like of every other company. Destination management gives us the answer on challenges and importance of linking and collaboration between all the stakeholders on the tourist market. As tourism trends are changing rapidly, several tourism trends which tourist destinations are facing are shown in the thesis. If there is just one word to describe how tourism should be, that would be sustainable. The main goal of destination management is sustainable development and corporate social responsibility. Quality and corporate social responsibility are trending and a lot of companies are proudly highlighting their green certificates, quality standards and corporate responsibility. Tourism has a huge importance for Croatian economy and despite mass tourism and passive vacation are still prevailing, new trends are coming in. Tourists are more educated, they spend more and are looking for varied activities and experience, not just peace and relaxation. Free market can respond to some of this trends by itself, but there is a lack of system support for a quality management. Tourist board system is not effective in order to support tourism development and is not being transformed enough fast towards the destination management organizations. Private sector is more agile, tourist agencies are becoming destination management companies and are implementing Travelife certificates, hotels are following green industry trends by implementing various certificates, and regional quality standards are making the order in a private accommodation market.