In this work is presented the role of strategic marketing in growth and development of enterprise Coca-Cola HBC Hrvatska, with special emphasis on their most famous product, carbonated drink Coca-Cola. All the individual phases of strategic marketing are described, starting with analysis of internal factors to the external marketing situation over the segmentation of the market by geographic, demographic, psychographic and behavioral indicators, selection of target markets and positioning to the final selection of certain marketing strategies and their introduction, application and evaluation. It is established that the company in the context of achieving a clearly defined goals embedded in its vision and mission pays special attention to sustainable business in a way that they proactively work in the local community by protecting natural resources and encouraging a healthy lifestyle of consumers of their products.In this way the company has been successfully promoting their products socially acceptable reflection, and at the same time setting the high standards of business practice for all other stakeholders who are involved in soft drink market. It is pointed out that an undertaking significant financial resources invested in activities of strategic marketing achieves the recognition of their products, competitive advantage and superior position in the global market compared to other stakeholders, thanks to which the Coca-Cola HBC Hrvatska is one of the largest companies in the industry of soft drinks.