In the recent competitive times survivance and developement of organization mostly depends of attracting, recruiting and holding quality employees. Trough the research of psychological variable it is trying to explore and point the connection and influence on the development of effective internal marketing. Technical skills and education are starting to be less important to employers. An attempt of this paper is to show the connection between psychology and internal marketing in practice, and to discover attitudes of company Jedinstvo d.o.o. considering usage of psychological tools and persuading internal marketing. To be able to provide the best service for the consumer employees are spouse to know each other. Each employee has a different character and a different reaction on problems. Psychological characters describe differences between people. Knowing the characteristics of people it is possible to anticipate the future behavior and make a selection between potential employees. During analyze of this paper it is possible to make a conclusion that there are growing need for development of internal marketing in organizations and a better knowing human psychological variables. The most important organization factor is human resource investment and introducing employees. It is necessary to own knowledge how to lead, motivate, direct employees on the best way and also make the mutual satisfaction. Company that wishes to invest in their employees will never suffer great lost. Image is not only based on financial power, but in the care for an employer too.