Considering the presence and the influence mass media has on society as well as the recognition of its manipulative input has to be pointed out media competencies contribute to better understanding and higher consciousness of its power. The aim was to determine the degree of students’ knowledge about television as a medium, on students of 1st year at the Faculty of Philosophy and Faculty for Educational Sciences of Pula, in order to get the insight of the level of media literacy based on different educational programs as well as the presence of educational package/teachers module within. There has been evidence that there is a difference in television media literacy competences in relation to education and inclusion of the educational package/teachers module within the different study programs, but also that the educational package included does not contribute to a higher level of television media literacy competences. Educational package does not contribute to higher level of media competencies. There's no difference in knowledge level between students with the educational package included in their program studies and those ones without regarding media literacy definition nighter the familiarity with basic terms related to television as media. Research shows that students of study programs which do not have an educational package included in the curriculum have a higher level of television media literacy competences. With exception of Teachers study program which has one semester Media culture classes on 1 st and 3 rd year study programs overall do not have media literacy nor media culture within their curriculums even though are responsible for educating the future educators who are going to work in compulsory school education institutions. There is no correlation between time spent watching television programs with the level of television media literacy competences. The chosen study program correlates with television and thematic-content programs regardless of the inclusion of the educational package/teachers module within the curriculum. It is necessary to introduce changes and additions to the higher education curriculum in orderto provide media educated academic citizens capable for media communication, creative work and critical analysis of the media in general.