The main theme of this thesis is the travelling culture in Istria during the 1980s and 1990s. The thesis presents the development of the travelling culture during a tourist season, spending a vacation on holidays in Istria and trips of the local people outside the region. The emphasis is on trips and development of tourism in Istria. A wider picture of that is given by statistical data collected in the period between the year 1980 and the end of 1990s. Not only the motives of trips during vacation but also the problems that tourists of that time faced during planning and arrangement purchases are described in this thesis. Since the trips influenced the development of tourism and the creation of tourist destinations throughout the Istria, tour guides, tour agencies, and tour operators played an important role by showing a particular tourist place in the most representative way possible. All those circumstances influenced the standard of living of the local people who encountered a new way of everyday life during the summer. It is also important to mention that except positive factors that tourist season brought (e.g. reducing unemployment) there were also a lot of negative factors which reflected in the consumer culture of the population because of price growth during a tourist season. Daily news Glas Istre, professional journal Turizam, magazine Vikend from that period and multiple articles that give an insight to the actual state and everyday life in Istria were important sources for this research.