Cultural tourism as a worldwide tourism trend globally locates people that directly or indirectly participate in its development on a daily basis. Croatia, with its existing attractiveness and attractions, has an immense amount of areas for the development of recognition and competitiveness on a global scale in cultural tourism. The Glagolic script as a part of Croatian and Slavic history in Croatian museums could achieve development with a well-planned design and presentation of Glagolic heritage. The valorization of Glagolic script through interaction in Croatian museums and other similar institutions would provide a new cultural product and identity which would in due time become a part of Croatian reality and offer. This would create authenticity in the market of cultural tourism. Joint ideas, the connection of museums and similar educational institutions, new approaches in informational technology, cultural routes and multi-purpose usage of the script, communication through Glagolic script, and the formation of brands with an emphasis on the script itself would provide value to it and allow it to be a step away from its active usage in language and society which is the purpose of this thesis, as is its placement in museums.