The aim of this diploma paper is to display the possibilities of the development of educational tourism in Croatian destinations, to improve the quality of the offer and to achieve an increased arrival of tourists outside the high season. The paper emphasises the change of the educational paradigm, the introduction of innovations and the investment in technology as a key to the future. Taking into account that Croatia has a high absorption potential, this potential could be used to attract tourists and students from European countries. Despite its absorption potential in Europe, Croatia should also create a global policy to attract even more students and tourists. Nowadays, the world is a "global village" so Croatia’s position and opportunities must be used through segmentation, positioning, targeting and branding. For instance, Australia, USA and a few european countries could offer an excellent example. However, Croatia does not invest much money in tourism, but still expects a lot from it. Therefore, there is an opportunity to use marketing to promote and brand Croatia in the world, as a quality destination for vacation, enjoyment and learning. In order to fulfil the abovementioned potentials, one must invest in education because that is the key to creating cosmopolitan citizens, the citizens of the future. The diploma paper compares educational destinations, sublimates the conclusions and gives suggestions for future actions.