In selective forms of tourism today, certain forms appear that are the most developed and that are recognized according to their tourist offer in the most valued satisfaction of tourist services. Thus, cultural, scientific, health, urban, business and sustainable tourism can be determined from the most developed forms of tourism. Thus, complex socio - economic and market conditions are created for the development of selective forms of tourism that contribute to the specific development of certain areas for tourism purposes. Croatia is still characterized by a certain development limitation in the progress of its selective forms of tourism, which is insufficient perception of Croatia as a separate tourist selective destination and insufficient number of development strategies of certain selective forms of tourism. From such situations arises the need for stronger action of Croatian tourist institutions, especially the Croatian Tourist Board, in terms of its more significant promotion of selective forms of Croatian tourism in European and world tourism markets