Retail is the part of trade that refers to the sale of goods and services to the final consumer who will use them for their own non-commercial purpose. From the first simple exchanges of goods, money creation, store development, to electronic sales and virtual money. The importance of retail profits affects the overall development of a country's economy. How successful a retail business will be depends on understanding and serving the desires and needs of consumers. Retail business units are numerous and diverse, and with the advent of computerization and the Internet, the ways of reaching consumers as well as sales themselves are changing significantly. The number of electronic stores is drastically increasing, and physical retail is being modernized with technological equipment. Processes are accelerating, investments in technology and development are increasing, and the reach of targeted consumers is expanding.