Over time, tourist trips have become the most important item in a person's life, and the growth and development of tourism over the years are beginning to be viewed as increasingly important factors in the social and economic system. With the growth of the population, new wishes and preferences spread, and new trends were followed and new tourist products were implemented. This develops new selective forms of tourism to meet segmented demand. One of the represented forms of selective types of tourism is camping tourism, which has changed and modernized a lot since its beginnings. Its essence has remained the same, and that is staying and resting in a natural environment and peace. Modern campers are looking for additional activities and facilities that will enrich their stay in the camp, which will make the experience bigger and more complete. This paper presents the basic features of camping tourism and presents good examples of the development of selected campsites from the Istrian County, the most developed region in camping tourism in Croatia. A comparison of these examples of camps shows that the common features of Istrian camps are aimed at investing and modernizing accommodation structures, while raising awareness of the natural environment and the effort to valorize and preserve it and thus represent a destination. Also, the creation of additional tourist facilities and activities for guests during their stay in the camp today is an unavoidable part of the offer, which Istrian camps can certainly boast of even competing with some campsites worldwide. With quality accommodation and gastronomic offer, offering additional activities, today's camps try to be as close as possible to new guests and leave the best possible impression on existing ones. This paper confirms the hypothesis that camping tourism is considered one of the most common selective forms of tourism in the County of Istria and has many potentials and opportunities for further growth and development.