Contemporary travel reflects the richness and diversity of tourism, with culture becoming an increasingly important component. The thesis explores the role of international organizations and governments in cultural tourism, focusing on global guidelines, the state's role in tourism, and examples of cultural tourism in Croatia. Historical development, the definition of cultural tourism, and its typology help understand this phenomenon. Organizations like UNESCO, the Council of Europe, and the EU promote the preservation of cultural values and connectivity through various projects and programs. The World Tourism Organization advocates for sustainable tourism, while ICOM, ICCROM, and ICOMOS protect cultural heritage. The role of the government in fostering cultural tourism strengthens it as an economic sector and supports local communities. Through an analysis of Croatia, the thesis examines how cultural tourism contributes to the economy and community development, with a special focus on Međimurje, Varaždin, and Koprivnica-Križevci counties. These local studies shed light on the challenges and opportunities of cultural tourism. In conclusion, the thesis highlights the complexity of the role of international organizations and governments in cultural tourism, emphasizing the importance of preserving cultural values, connectivity, and promoting economic development and local communities.