This paper will process the intangible cultural heritage through the folklore manifestation Đakovački vezovi. The town of Đakovo is known for its beautiful cathedral, which was built by Bishop Josip Juraj Strossmayer at the beginning of the 19th century. In addition, Đakovo also boasts intangible cultural heritage, including traditions, skills and stories handed down from generation to generation. Tourism in Đakovo, comparable to many other destinations, is often seasonal, due to which tourists have more free time, especially during the summer months. Tourism plays a key role in the economic and social development of the town, attracts investments, stimulates economic growth and creates new jobs, which positively affects the local community. Also, the intangible cultural heritage preserved in Đakovo is an important part of this development, helping in preserving the connection between people and their environment, and making the town even more attractive to visitors. Đakovački vezovi is the most famous event in Đakovo, held every year in June and July. This manifestation lasts for two weeks and attracts tens of thousands of participants. In this region it is a true holiday, a time when the streets come alive with the procession of numerous folk ensembles driving in carriages decorated with flowers, town squares become places for dancing, and the manifestation is additionally enriched by a folk costume pageant, where the most beautiful costumes are being selected.