| Abstract | Turizam današnjice je uvelike odmaknuo od onog nekog prvobitnog turizma
koji se bazirao na zadovoljavanju primarnih potreba. Nije strano da se radi
ekonomske stvarnosti prate trendovi na tržištu turističke potražnje kako bi se dala
dodana vrijednost i zadovoljilo tog novog sofisticiranog turista koji prepoznaje
autentičnost, originalnost ili pak budućnost neke lokalne, regionalne ili nacionalne
ponude. Umjetnici ovdje oduvijek daju veliki doprinos, spajanjem novog i starog,
osmišljavanjem novih mogućnosti kroz tehnologiju, njihovim vizionarstvom i
odskakanjem od uobičajenog. Postoje razni primjeri gdje su države prepoznale takve
ljude jer ih je upravo njihova sposobnost natjerala u doba ekonomskih kriza da se
snađu, osjete se slobodnima i da se izraze kroz kreativnost. Time su prepoznati od
sebi sličnih, turista, putnika i sunarodnjaka, a ponajbitnije od države koja im daje
mogućnost kroz praćenje, poticaje, mogućnosti da se izražavaju i doprinose
cjelokupnom gospodarstvu. To podrazumijeva fazu suradnje s turističkim sektorom i
lokalnim dionicima različitih sektora, a usput i promjenu paradigme za čitavu
turističku industriju. Kreativni turizam je relativno novi pojam u starom ruhu, oduvijek
je bilo uličnih zabavljača, pjevača, slikara, fotografa itd. Danas se oni pojavljuju kroz
neka nova zanimanja koji su kako u svijetu tako i u Hrvatskoj potencijal za kreativnu
turističku ponudu koja može potaknuti cjelogodišnji turizam. Taj kreativni turist
očekuje da bude aktivno uključen kako u aktivnosti tako i u osmišljavanje svog
vlastitog iskustva. Također, oni žele učiti kroz iskustva koja su karakteristična za
destinaciju, što znači da ne žele puku zabavu, već značajno iskustvo koje im
omogućava da razviju sebe, svoje vještine i poboljšaju svoje razumijevanje lokalne
kulture. Sve navedeno daje razlog za kreativno turističko iskustvo koje bi trebalo
angažirati turista i izravno se odnositi na DNK destinacije, što znači da mora biti
autentično, atraktivno i kreativno. Takvo iskustvo će zasigurno zadovoljiti tragaoca
za kreativnim iskustvima i time ga vratiti u destinaciju ili je preporučiti nekom drugom. |
| Abstract (english) | The present-day tourism has changed greatly with respect to that original
tourism which was based on the fulfilment of primary needs. It is known that, due to
economic reality, trends in the tourist demand market have been monitored in order
to provide added value and to satisfy the modern sophisticated tourist who
recognises the authenticity, originality or future of certain local, regional or national
offer. Artists have always contributed greatly in this case, by linking the old and the
new, creating new possibilities through technology, by their visionariness and their
difference from the ordinary. There are various examples of this type of people being
recognised by the state, because their very ability had enabled them, in times of
economic crises, to find a way and feel free to express themselves through creativity.
They were recognised by people similar to them: tourists, travellers, their own
compatriots, and most importantly, by the state, which presented them, through
monitoring and grants, with a chance to express themselves and contribute to the
entire economy. This includes a phase of cooperation with the tourist sector and with
locals involved in various sectors, and along with that, a paradigm changes in the
whole tourist industry. Creative tourism is a relatively new term in an 'old guise',
there have always been street entertainers, singers, painters, photographers etc.,
and today, they are involved in new occupations which represent, both in Croatia
and abroad, potential for creative tourism offer which can lead to year-round tourism.
The creative tourist expects both to be involved actively in various activities and to
create their own experience. They also want to learn from experience characteristic
of the destination, meaning that they do not want sheer entertainment, but prefer
gaining important experience enabling them to develop themselves, their skills, and
improve their understanding of the local culture. All this implies that creative tourist
experience should engage a tourist and refer directly to DNA of destinations, i.e. to
be authentic, attractive and creative. This type of experience will certainly satisfy
those who seek creative experience and either bring them back to the destination or
encourage them to recommend the destination to others. |
| Study programme | Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Tourism and Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije) |
