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master's thesis
Turizam festivala kao oblik turističke ponude
2016. urn:nbn:hr:137:323746
Zečević, Tanja
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Zečević, T. (2016). Turizam festivala kao oblik turističke ponude (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:323746

Zečević, Tanja. "Turizam festivala kao oblik turističke ponude." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:323746

Zečević, Tanja. "Turizam festivala kao oblik turističke ponude." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:323746

Zečević, T. (2016). 'Turizam festivala kao oblik turističke ponude', Master's thesis, University of Pula, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:137:323746

Zečević T. Turizam festivala kao oblik turističke ponude [Master's thesis]. Pula: University of Pula; 2016 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:137:323746

T. Zečević, "Turizam festivala kao oblik turističke ponude", Master's thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:323746

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Metadata
TitleTurizam festivala kao oblik turističke ponude
Title (english)Festival tourism as a part of tourism offer
AuthorTanja Zečević
MentorAljoša Vitasović (mentor)
Committee memberMauro Dujmović (predsjednik povjerenstva)
Committee memberAljoša Vitasović (član povjerenstva)
Committee memberIva Slivar (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-10-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Turizam je jedna od najprofitabilnijih grana u svijetu koja utječe na ekonomski razvoj destinacije. Kroz kvalitetnu turističku ponudu povećava se atraktivnost destinacije. Na turističku ponudu utječe brojni čimbenici kao što su država, potražnja i društvo pri čemu važnu ulogu ima potražnja koja definira ponudu. S obzirom da su turisti sve iskusniji i zahtjevniji svaka destinacija nastoji diversificirati svoje proizvode. Shodno tome vlade širom svijeta su uvidjele da turizam festivala pozitivno utječu na gospodarstvo destinacije. Festivali su javne, tematske proslave koje se održavaju većinom na godišnjoj razini. Oni mogu koristiti u promjeni imidža destinaciju kroz kvalitetnu organizaciju istog. Stoga je potrebno analizirati vanjske i unutarnje faktore kako bi se što kvalitetnije smislila strategija razvoja turizma festivala.
Abstract (english)
Tourism is one of the most profitable branch in the world which affects the economic development of the destination. Through quality tourist offer increases the attractiveness of the destination. There are many factors which has impact on tourist offer such as government, demand and association. Demand has big role because it defines offer. Since the tourists are more experienced and more demanding each destination seeks to diversify its products. Consequently governments around the world have realized that tourism festival positively affect the economy of the destination. Festivals are public, themed celebrations that take place mostly on an annual basis. They can be used to change the image of the destination through quality organization of the same. Therefore, it is necessary to analyze the internal and external factors in order to come up with the best possible strategy for development of tourism festivals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:323746
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Tourism and Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-02-16 12:50:30