undergraduate thesis
The comparison of appeals in company advertising: "McDonald's" and "Carl's Jr."

Noa Sršen (2016)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitleUsporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."
AuthorNoa Sršen
Mentor(s)Dražen Alerić (thesis advisor)
Abstract
Oglašavanjem poduzeće želi poslati poruku i informacije o proizvodu i predstaviti svoje poduzeće u najboljem obliku. Apeli u oglašavanju osim s marketingom, povezani su i sa psihologijom čovjeka. Apeli mogu biti usmjereni na potrošača ili na proizvod. Kao suvremene apele ubraja se još i apel na humor, apel na strah, apel na krivnju i apel na seks. Mc Donald's u svojim oglasima koristi apel na ljubav i njihovi su oglasi namijenjeni različitim dobnim i kuluturološkim skupinama a kompanija Carl's Jr. koristi apel na seks te njihove kampanje nisu prikladne za svaku dob i kulturuloško područje. Svaka od ovih kompanija prilagodila je oglase ciljanoj publici.
Keywordsadvertising appeals customers product appeal to the love the sex appeal McDonald's Carl's Jr.
Parallel title (English)The comparison of appeals in company advertising: "McDonald's" and "Carl's Jr."
Committee MembersAriana Nefat (committee chairperson)
Dražen Alerić (committee member)
Lenko Uravić (committee member)
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeBusiness Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Study specializationMarketing Management
Academic title abbreviationuniv.bacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-26
Parallel abstract (English)
Main objective of companys advertising is to send a message about products information, and to present their company in the best possible way. Moreover, besides advertising appeals in marketing, that kind of appeals are also connected with psychology of a human being. Advertising appeal might be focused on a consumer specifically or on a product. Furthermore, underneath modern appeals we also include humour appeals, fear appeal, guilty appeals and sex appeals. Prior to that, in their advertising, Mc Donalds uses love appeal and that is why their advertising targets different group ages along with various different cultures. Additionally, Carls Jr. uses sex appeals and their advertising campaigns are not acceptable for every age and various target groups or even different cultures. Finally, each company adapted their advertising towards specific target group.
Parallel keywords (Croatian)oglašavanje apeli potošač proizvod apel na ljubav apel na sex Mc Donald's Carl's Jr.
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:897099
CommitterTihana Gerić