Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."

Sršen, Noa

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undergraduate thesis

Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."

2016. urn:nbn:hr:137:897099

Sršen, Noa

University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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APA 6th Edition

Sršen, N. (2016). Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr." (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:897099

MLA 8th Edition

Sršen, Noa. "Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:897099

Chicago 17th Edition

Sršen, Noa. "Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."." Undergraduate thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:897099

Harvard

Sršen, N. (2016). 'Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."', Undergraduate thesis, University of Pula, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:897099

Vancouver

Sršen N. Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr." [Undergraduate thesis]. Pula: University of Pula; 2016 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:137:897099

IEEE

N. Sršen, "Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."", Undergraduate thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:897099

Cite this item: https://urn.nsk.hr/urn:nbn:hr:137:897099

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Metadata

Title	Usporedba apela u oglašavanju kompanija: "McDonald's" i "Carl's Jr."
Title (english)	The comparison of appeals in company advertising: "McDonald's" and "Carl's Jr."
Author	Noa Sršen
Mentor	Dražen Alerić (mentor)
Committee member	Ariana Nefat (predsjednik povjerenstva)
Committee member	Dražen Alerić (član povjerenstva)
Committee member	Lenko Uravić (član povjerenstva)
Granter	University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country	2016-09-26, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Oglašavanjem poduzeće želi poslati poruku i informacije o proizvodu i predstaviti svoje poduzeće u najboljem obliku. Apeli u oglašavanju osim s marketingom, povezani su i sa psihologijom čovjeka. Apeli mogu biti usmjereni na potrošača ili na proizvod. Kao suvremene apele ubraja se još i apel na humor, apel na strah, apel na krivnju i apel na seks. Mc Donald's u svojim oglasima koristi apel na ljubav i njihovi su oglasi namijenjeni različitim dobnim i kuluturološkim skupinama a kompanija Carl's Jr. koristi apel na seks te njihove kampanje nisu prikladne za svaku dob i kulturuloško područje. Svaka od ovih kompanija prilagodila je oglase ciljanoj publici.
Abstract (english)	Main objective of companys advertising is to send a message about products information, and to present their company in the best possible way. Moreover, besides advertising appeals in marketing, that kind of appeals are also connected with psychology of a human being. Advertising appeal might be focused on a consumer specifically or on a product. Furthermore, underneath modern appeals we also include humour appeals, fear appeal, guilty appeals and sex appeals. Prior to that, in their advertising, Mc Donalds uses love appeal and that is why their advertising targets different group ages along with various different cultures. Additionally, Carls Jr. uses sex appeals and their advertising campaigns are not acceptable for every age and various target groups or even different cultures. Finally, each company adapted their advertising towards specific target group.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:137:897099
Study programme	Title: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics Course: Marketing Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Created on	2017-02-20 14:13:21